Elephant & Castle Regeneration
The £1.7 billion regeneration of Elephant & Castle was one of the largest renewal programmes in Europe. Previous plans had faced stiff opposition from local residents and a reluctant commercial sector. Wire created the brand, narrative, design and engagement and after three years of community consultation, carefully targeted media, exhibitions and films the plans were enthusiastically accepted by local people with a 94% approval rating.
“One of the original things about Wire that impressed us was their ability to simplify and understand complex information and situations; this keeps proving to be the case, in any challenge we give them, and under increasingly tight deadlines.”

Kura Perkins,
Communications Manager,
Elephant & Castle Regeneration

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