The organisation was looking to develop a new approach to engage today’s modern, professional woman. They wanted a campaign that was distinctive, memorable and  demonstrated understanding and respect. After in-depth research we developed a completely new visual and written language around the themes of timing and choice. 
“The pilot has had a really positive effect on all the staff. It is exactly what we are looking for and demonstrates a more sophisticated level of empathy and understanding for our clients. It has been particularly popular with GPs who can’t seem to get enough of the booklets.”

Alan Nichols,
Marketing Director,

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