BPAS
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The organisation was looking to develop a new approach to engage today’s modern, professional woman. They wanted a campaign that was distinctive, memorable and demonstrated understanding and respect. After in-depth research we developed a completely new visual and written language around the themes of timing and choice.
“The pilot has had a really positive effect on all the staff. It is exactly what we are looking for and demonstrates a more sophisticated level of empathy and understanding for our clients. It has been particularly popular with GPs who can’t seem to get enough of the booklets.”
—
Alan Nichols,
Marketing Director,
BPAS
—
Alan Nichols,
Marketing Director,
BPAS
![](https://cdn.myportfolio.com/7fb353f25ec9cbd44ca00f2eaa319cba/41109a2a-11f5-45ea-80de-47d3e4956e96_rw_3840.png?h=470a2276f1b02fda50ada794ec5ae772)
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![](https://cdn.myportfolio.com/7fb353f25ec9cbd44ca00f2eaa319cba/036adcb7-a494-4df8-8f60-320e489935b9_rw_3840.png?h=dd0192278944978f718a27cc4449cf45)
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![](https://cdn.myportfolio.com/7fb353f25ec9cbd44ca00f2eaa319cba/1e7e4f06-3566-4dd7-ac0b-cb2d481a6a55_rw_3840.png?h=243de069c5ea1fa7f084f9cb0869c937)
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![](https://cdn.myportfolio.com/7fb353f25ec9cbd44ca00f2eaa319cba/ddfb6b21-5971-4bb4-aa1d-e917b0d126b6_rw_3840.png?h=8250ac490796404f00272b871f84f5d0)