BPAS
The organisation was looking to develop a new approach to engage today’s modern, professional woman. They wanted a campaign that was distinctive, memorable and  demonstrated understanding and respect. After in-depth research we developed a completely new visual and written language around the themes of timing and choice. 
“The pilot has had a really positive effect on all the staff. It is exactly what we are looking for and demonstrates a more sophisticated level of empathy and understanding for our clients. It has been particularly popular with GPs who can’t seem to get enough of the booklets.”

Alan Nichols,
Marketing Director,
BPAS

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